Legal

Privacy Policy

Effective Date: 11 March 2025

At TheAfterEve, Inc. (“we,” “our,” or “us”), we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit or interact with our website, theaftereve.com (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this policy.

Although our Site is intended for users in the United States, we adhere to the principles outlined in the General Data Protection Regulation (GDPR) for users located in the European Union (EU) or the European Economic Area (EEA).

1. Information We Collect

We collect certain types of information when you visit or interact with the Site. This information is used to enhance your experience, provide personalized content, and improve our services. The types of information we collect may include, but are not limited to:

a. Personal Data

  • Name
  • Email address
  • Location (if provided)
  • IP address
  • Device information
  • Cookies and usage data (such as how you interact with the Site, pages viewed, etc.)

b. Non-Personal Data

  • Browser type and version
  • Device type (mobile, tablet, desktop)
  • Referring websites
  • Time spent on pages and interactions
  • Data collected through cookies and tracking technologies

California Consumer Privacy Act (CCPA) Compliance & Age Restrictions

We are committed to protecting your privacy and complying with the California Consumer Privacy Act (CCPA). This privacy policy outlines how we collect, use, and share your personal information in accordance with the CCPA. If you are a California resident, you have the right to request access to, deletion of, or the ability to opt-out of the sale of your personal data under the CCPA. To exercise these rights, please contact us through the methods provided in the “Contact Us” section below.

In addition, our website is intended solely for users who are 18 years of age or older. We do not knowingly collect or solicit personal information from individuals under the age of 18. If we become aware that a user under the age of 18 has provided personal data, we will take steps to delete such information as quickly as possible.

By using this website, you confirm that you are at least 18 years of age.

2. How We Use Your Data

We use the information we collect for the following purposes:

  • Analytics: We use data to understand how users engage with the Site, track usage patterns, and improve functionality and user experience.
  • Content Customization: We may use your data to personalize content, recommendations, and advertisements based on your preferences and interests.
  • Communication: We may use your email address to send you updates, newsletters, or other information related to the Site, if you have opted in to receive such communications.
  • Security: We use your information to protect the Site from malicious activities, unauthorized access, and to ensure the safety of our users.
  • Transaction Processing: If you make a purchase through the Site, we may collect necessary information to process your transaction, such as payment information and shipping address.

3. Purchases and Transaction Data

If you make a purchase through the Site, we will collect the necessary personal information to process and fulfill the transaction. This includes:

  • Payment Information: This may include credit card details, billing address, and other financial information. Please note that we do not store your full payment details, as this is securely handled by our third-party payment processor.
  • Shipping Information: If your purchase requires shipping, we may collect your name, shipping address, and contact information to fulfill the order.
  • Order History: We may collect information about the products you purchase to provide customer support, process returns, or provide tailored recommendations in the future.

We may use this information to:

  • Process payments and fulfill orders
  • Communicate with you about your order status
  • Provide customer support or resolve any issues related to your purchase

4. Third-Party Websites and Referral Links

The Site may contain links to third-party websites, products, or services that are not operated by us. If you click on these links, we are not responsible for the privacy practices or content of those external sites. Please review their respective privacy policies before sharing any personal information with them.

Referral Revenue and Affiliate Links
We may include affiliate links on the Site that lead to third-party websites. If you click on a link and make a purchase on a third-party site, we may earn referral revenue or a commission from that sale.

When you click on an affiliate link, the third-party website may collect information about you, such as your browsing activity and your purchase details. We have no control over how these third-party websites use your data, and we encourage you to review their privacy policies to understand their practices.

5. Legal Basis for Processing (GDPR)

We rely on the following legal bases, in accordance with GDPR, for processing your personal data:

  • Consent: You provide consent when you accept our Privacy Policy, opt into receiving communications, or engage with our Site.
  • Performance of a Contract: We process data to perform services as requested by you (e.g., delivering personalized content or facilitating a transaction).
  • Legitimate Interests: We process data based on our legitimate interest in improving user experience, conducting analytics, fulfilling purchases, and enhancing the security of the Site.

You have the right to withdraw consent at any time, which will not affect the lawfulness of processing based on consent before its withdrawal.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to collect data and improve the Site’s performance. Cookies are small files placed on your device that allow us to remember your preferences, login information, and track interactions on our Site.

Types of cookies we use:

  • Essential Cookies: Required for the operation of the Site and to provide core functionality.
  • Analytics Cookies: Used to track and analyze user behavior on the Site to improve performance.
  • Advertising Cookies: Used to customize and personalize content and advertisements.

You can manage cookie settings through your browser. However, disabling cookies may impact your experience on the Site.

7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Data collected for analytics, transactions, or content customization will be retained for a period of 12 months from last interaction, after which it will be securely deleted or anonymized.

8. Your Rights Under GDPR

Presently, theaftereve.com is intended only for users in the United States, but we follow the general principles of the GDPR, which is a series of data policies for residents of the European Union.  Users located in the European Union have certain rights under the GDPR, including:

  • Right to Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: You can request corrections to any inaccurate or incomplete personal data.
  • Right to Erasure: You can request that we delete your personal data under certain circumstances.
  • Right to Restrict Processing: You have the right to ask us to restrict the processing of your personal data.
  • Right to Data Portability: You can request a copy of your data in a structured, commonly used format to transfer to another service provider.
  • Right to Object: You can object to the processing of your personal data for direct marketing or other legitimate interests.

To exercise any of these rights, please contact us at support@theaftereve.com.

9. Security of Your Data

We take reasonable steps to protect your personal data from unauthorized access, use, alteration, or destruction. We implement appropriate technical and organizational measures to safeguard your data, including encryption and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Links to Other Websites

Our website may contain links to third-party websites that are not under our control. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any third-party websites before providing personal information.

11. Opting Out of Marketing Communications

If you no longer wish to receive promotional or marketing emails from us, you can opt-out by clicking the ‘unsubscribe’ link at the bottom of any marketing email or by contacting us at support@theaftereve.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page, and the effective date will be updated accordingly. We encourage you to review this Privacy Policy periodically for any updates.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us at:

TheAfterEve, Inc.
522 W. Riverside Ave, Suite N, Spokane WA 99201
support@theaftereve.com

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